Why do I need a “vector” logo? What does it mean? Let’s get to the bottom of this.
What is a vector based graphic?
Professional logos are designed in vector-based programs, like Adobe Illustrator. Vector graphics are made up of points and paths that represent the image on the computer. Pixel-based graphics (often called raster or bitmap) are made of individual bits, or pixels that represent the image on the computer.
So what’s the benefit of having a vector-based logo?
Vector-based images can be scaled by any amount without degradation of the image. This is essential with logo design since it will be used in a vast number of formats and variety of sizes. You want your logo to look as crisp and clear on your trade show banner as it does on your business card.
Pixel based images do not enlarge well. The quality is lost and you will have a blurry image. Everything on the web is low resolution (72dpi), so if you copy your logo off your website will not be suitable for print.
So how do I tell which is the vector file?
A vector file will usually have the extension .eps or .ai. Unless you have Adobe Illustrator, you won’t be able to open this file, however, this is the file that your design professional or print vendor needs to ensure the best print quality for your projects.
A vector logo will be the most universally useful to you, your printers and other vendors. When working with a logo designer, be sure that your logo is being created in vector format and make sure you request the final vector files.